2026-09-29

How RX China helps SMEs turn first appearances into lasting business results

At RX trade shows, exhibitors join us at every stage of growth — from first-time participants taking their first steps on the show floor to long-standing partners returning year after year. What they receive is more than booth space and visitor traffic. They gain practical support designed to help them prepare with confidence, connect with the right buyers and turn participation into measurable business results.

That support can include targeted buyer profiling before the show, one-to-one exhibitor guidance, tailored matchmaking, multi-channel brand exposure and digital tools that help exhibitors build visibility, capture leads and follow up more effectively.

The six stories below show what that support looks like in practice. From a niche plant brand finding its community at Sensoria, to a first-time exhibitor meeting decision-makers at PACKCON; from a long-time partner securing record orders at SinoCorrugated South, to a cross-industry newcomer building international visibility at DPrint South — each story is different, but the outcome is consistent.

At RX, results are shaped not by the size of your stand, but by the strength of the support behind you.

1. SeedGua Plant Store × Sensoria

The challenge

SeedGua Plant Store is an independent brand specialising in rare tropical plants. Sensoria was its first trade show, and the team was unsure how many visitors would recognise the cultivars on display.

What RX did

By opening day, a queue had already formed at the stand. Many visitors could name the exact cultivars on display and had added SeedGua to their must-see list before the show even began.

That early momentum came from focused pre-show support designed for first-time exhibitors. The RX China team reviewed Sensoria’s visitor profile, advised on product selection and encouraged the brand to enter the show’s plant competition. Once SeedGua’s cultivars were shortlisted, RX promoted them across official channels in multiple waves, helping to build visibility and anticipation ahead of the event.

On site, the team connected the competition display area to the exhibitor’s stand, creating a natural journey from discovery to conversation and purchase. They also helped optimise product placement and visitor flow so that plant enthusiasts could spend more time engaging with the brand.

In their words

“The biggest takeaway from our first Sensoria was how knowledgeable and passionate the community here is. They truly understand and love plants. The RX China team’s pre-show guidance prepared us thoroughly, and the on-site check-in activity was a huge success. We didn’t just sell products — we made genuine connections with fellow plant lovers. The experience exceeded every expectation.”

A first appearance does not need to be large-scale to make an impact. When the right audience finds you early, strong business results can follow naturally.

2. Zhongshifa × PACKCON

The challenge

Guangdong Zhongshifa Intelligent Technology Co., Ltd. provides smart label solutions. Its first appearance at PACKCON was with a 36 sqm stand. The team’s main concern was not the stand size, but whether they would spend valuable time speaking with visitors who were not in a position to make decisions.

What RX did

RX China responded with a more tailored, full-cycle approach. Rather than treating Zhongshifa as one exhibitor among many, the team supported the company through a structured programme covering pre-show preparation, on-site delivery and post-show follow-up.

A turning point came through the “Golden Bridge” buyer matchmaking programme and a series of targeted closed-door meetings with end-user brands. Through these introductions, Zhongshifa was able to sit down directly with decision-makers from multiple terminal brands.

At the same time, the concurrent “Full-Chain Digital Smart Factory · Label Production Line Solutions Zone” gave the team a valuable live reference point. Instead of explaining smart label technology in abstract terms, they could show buyers where their offering sat within the wider production process. That made conversations more concrete and shortened the path to trust.

In their words

“This 36 sqm debut brought us high-quality leads, but more importantly, through the RX China platform, we gained a clear view of the intelligentisation trend. Thanks to RX China’s professional service for making Zhongshifa’s first appearance so efficient and precise.”

A successful debut is not defined by square metres. It is defined by whether you meet the right people and have the right environment to move conversations forward.

3. AIMS × SinoFoldingCarton

The challenge

AIMS specialises in smart logistics, intelligent warehousing and green factory digital solutions. The company has exhibited at SinoFoldingCarton several times, with a consistent goal: helping the packaging industry better understand the value of these solutions.

What RX did

To strengthen relevance in a busy exhibitor environment, the SinoFoldingCarton project team positioned AIMS within the Packaging Industry Logistics & Green Factory Thematic Zone, increasing exposure to more targeted visitors.

Before the show, dedicated industry media coverage and press communications helped build awareness of the company’s solutions and application cases. A professional interview opportunity also gave AIMS additional depth of exposure. The team further supported participation in supply chain networking activities, helping the company connect with packaging manufacturers and end-brand customers across the upstream and downstream value chain.

During the show, on-site operational support and targeted visitor invitations helped convert interest into productive meetings.

In their words

“SinoFoldingCarton, as an influential professional platform in the packaging industry, plays a very positive role in promoting technology and market expansion. The show brought together a large number of professional visitors and leading enterprises, giving us the opportunity to engage face-to-face with target customers — and helping more packaging companies understand the value of smart logistics and green factory solutions.”

Technology proves its value when the right people can see it, understand it and discuss where it fits. That is what a strong industry platform makes possible.

4. YYS Machinery × SinoCorrugated South

The challenge

Kunshan Youyuansheng Machinery Co., Ltd. (YYS Machinery) manufactures roll paper cutting machines for the paper industry, integrating R&D, production, sales and on-site slitting services. The company has been a long-time exhibitor at SinoCorrugated South, but this edition delivered results beyond expectations.

What RX did

As one of the show’s key promoted exhibitors, YYS received a tailored Value-Based Selling service package. Before the event, a dedicated EDM campaign reached around 10,000 overseas packaging professionals across Southeast Asia, India, the Middle East, Latin America and parts of Europe. RX also distributed an international press release through the GlobalConverting platform.

In the official visitor guide, circulated to more than 20,000 readers, YYS was featured in the key equipment recommendation section. This meant many professional buyers were introduced to the brand before they even arrived at the venue.

In their words

“The results were genuinely excellent — the best in over a decade of exhibiting. We received deposits for two machines on-site, signed orders for three to four more after the show, and total deal value exceeded RMB 1 million. We also have a strong pipeline of enquiries still in discussion, with more conversions expected. Both lead quality and on-site meeting efficiency significantly exceeded our expectations. We connected with many buyers who had genuine purchasing needs — this will be enormously helpful for our future market expansion.”

Long-term exhibitors return for a reason. When support is sustained, trust builds over time — and results become increasingly tangible.

5. Gen-song × SinoCorrugated South

The challenge

Hefei Gensong Intelligent Technology Co., Ltd. (Gen-song) is an intelligent logistics system integrator and logistics equipment manufacturer focused on smart factories, digital workshops and automated production and warehousing lines. This was the company’s second time at SinoCorrugated South, with a larger 100 sqm stand and higher expectations than the year before.

What RX did

Recognising the company’s focus on smart warehousing and logistics automation for the packaging sector, the WEPACK project team placed Gen-song in a central position within the Automation Zone and included the company in the zone’s wider promotional campaign.

That visibility brought a steady flow of relevant visitors. Many of the professionals visiting the zone came from carton manufacturers, folding carton producers, packaging processors and brand manufacturers — a strong match for Gen-song’s target customer base.

During the show, the team also arranged an on-site media interview and fed the content into the wider WEPACK communications network to extend the brand’s reach beyond the stand.

In their words

“Overall results exceeded expectations. We connected with many qualified leads and on-site meeting efficiency was very high, with smooth progression in discussions. The Automation Zone was highly targeted and helped us quickly reach packaging companies with automation upgrade needs.”

Returning to a show is not simply about doing the same thing again. It is about refining your position, sharpening relevance and reaching the right buyers more efficiently.

6. inkj Digital × DPrint South

The challenge

Shandong inkj Digital Technology Co., Ltd. (inkj Digital) is a manufacturer of high-speed inkjet printing equipment. Its first appearance as an exhibitor marked a bold shift from book and publication printing into digital packaging printing.

What RX did

For a cross-industry newcomer, visibility was essential. The WEPACK project team built a coordinated exposure plan designed to make the inkj Digital brand visible across key visitor routes. From the South Entrance Hall to exhibition hall entrances, LED screens carried the brand across high-traffic offline touchpoints, helping establish awareness from the moment visitors arrived.

Online promotion ran in parallel. A headline advertisement on WeChat ran for two consecutive weeks, supported by feature articles and video content focused on digital printing. Together, these activities helped carry awareness from pre-show communications into the show floor and wider industry conversations.

In their words

“The service was excellent. In particular, the Asian Corrugated Association and the Southeast Asian buyer delegation visited our stand, bringing our self-developed high-speed inkjet printing equipment to a global audience. RX China’s professionalism in organisation, visitor traffic, and promotion is outstanding. As a brand transitioning from book printing to digital packaging printing, we achieved comprehensive exposure through the WEPACK platform — enormously valuable.”

A first appearance can also be a turning point. With the right visibility and the right buyer access, a new market direction can gain traction quickly.

Final thoughts

At RX trade shows, where you start does not define how far you can go. Whether you are exhibiting for the first time or returning with bigger ambitions, the right support can make participation clearer, smarter and more effective.

These stories show how practical guidance, targeted exposure, buyer connection and digital enablement help exhibitors move from uncertainty to momentum — and from presence on the show floor to real business outcomes.

关于励展博览集团（RX）

励展博览集团(RX) 是全球性的展会活动主办机构，它将展会上的面对面商务交流与数据及数字产品相结合，旨在为个人、行业社群和企业建立业务，赋能客户在我们主办的跨越41 个行业、25 个国家的约350 场展会活动中了解市场信息、寻源产品和完成交易，促进全球各地本地市场及国民经济的发展，同励百业，共展商机。RX 致力于为所有员工创造一个包容的工作环境。励展博览集团是励讯集团（RELX）的成员之一，RELX是一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商。

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关于励展博览集团大中华区（RXGC）

励展博览集团大中华区（RXGC）历经四十余载稳健发展，拥有多家成员公司及合资企业，是成就卓越和享誉业界的国际展会主办机构。我们每年在中国及海外新兴市场主办约80 场高规格国际贸易展会，服务9 大核心产业集群，包括汽车、电子、智能制造、医疗医药与健康、美容与化妆品、生活方式、印刷包装、礼品与零售、金属加工与工业材料。我们致力于增强供应链韧性，推动产业生态升级，并赋能企业实现可持续增长。www.rxglobal.com.cn

关于励讯集团（RELX）

励讯集团是一家为专业和商业客户提供基于信息的分析和决策工具的全球供应商。励讯集团的客户遍布全球180 多个国家，在全球约40 个国家设有办事处，拥有超过37,000 名员工。励讯集团母公司RELX PLC 的股票在伦敦、阿姆斯特丹和纽约证券交易所交易，交易代码如下：伦敦：REL；阿姆斯特丹：REN ；纽约：RELX。  www.relx.cn

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